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 Innovative Mortgage Websites that help you Close More Loans Faster,
Powered by NetLender Pro
 In today's market, having a website is no longer a luxury, but rather a
requirement. If you're not currently promoting your mortgage loan
products on the Internet, you're denying yourself access to one of the
most effective resources to locate potential borrowers!
Consider
the Facts:
- Most people prefer doing business online, simply because it's
fast, efficient, and cheap.
- More people use the Internet today to search for mortgage
information and services, rather than using any other source,
including the traditional "yellow pages".
In order to service these potential customers, you'll need a website
that helps you effectively target this audience, helping you stay on the
top of your potential borrower's "short list".
Key Features and Benefits:
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A professional web presence is a critical
part of your overall business strategy for generating
and sustaining business. It will also
help you keep borrowers by providing them with
24 hour customer service, keeping them up to
date and well informed throughout the entire
loan process.
There are several important factors that
most people shopping for a loan online have
come to expect from a website during their search
for a loan online, and without them, your potential
borrowers are likely to take their business
elsewhere. Firecomm's superior line of
mortgage websites and services were designed
from the ground up to meet or exceed these criterion,
and include or comply with the following list
of essential items that mortgage originators
need to be competitive:
- Must Include Secure Online Loan Application:
A quality mortgage website must allow the
borrower to securely
apply
for a mortgage loan online, and it must
automatically
route their loan application to the
applicant's "Preferred Loan Officer" specified
during the application, if applicable.
- Integration with your Loan Origination
Software
Accepting loan applications online is
great, but to really benefit from this functionality,
your website and online loan application
must also be fully
integrated with your loan origination software
(LOS). This is critical,
because it will save you an enormous amount
of time in the end, freeing you from the
burden of having to retype data from the
web and into your LOS.
- Compliance with
Gramm-Leach-Bliley
Act
Your website and online loan
application must maintain compliance with
Gramm-Leach-Bliley, which requires all personal
data to be
properly secured at all times (including
data being transferred between systems,
as well as data in storage).
- Automatic Loan Status Reports:
Keeping your borrowers up to date on the
status of their loan can be a full time
job in itself. An effective mortgage
website will help to reduce some of the
regular borrower "hand holding" that takes
place, by
sending loan status reports automatically
via email, detailing which steps have been
completed, and any other important information
about the status of their loan. This
will reduce the number of status calls loan
officers receive, giving them more time
to concentrate on closing loans.
- High Quality Content, Tools and Information:
Reduce the amount of time loan officers
must spend educating borrowers by empowering
them to educate themselves online, where
they can learn about the loan process, and
research their loan options themselves.
To do this, a professional mortgage website
must provide them with high-quality mortgage
related content and tools, such as helpful
loan calculators,
expert mortgage tips and advice,
frequently asked mortgage questions and
answers, an extensive mortgage term
glossary, etc., which will give your borrower
a better picture as to where they are now,
and where they want to be in terms of applying
for a loan.
- Easily Manage and Update Your Website's
Content
To keep your site up to date
with any important information, such as
new
loan programs or other mortgage products
you are currently offering or other
company news and announcements, etc.,
you will need a website that allows you
to
easily update it's content online.
You shouldn't have to wait for hours or
even days waiting around for someone to
do it for you. You should also have
the ability to easily add new pages to your
website, as well as remove pages as needed,
and be able to modify the navigational structure
without much effort.
- Effective
Visitor Tracking and Reporting
Knowing who your visitors are, where they
came from and how they found your site is
an important part of your marketing plan.
This information enables you to focus your
sales and marketing efforts appropriately,
as you can see what works, and what doesn't,
and make adjustments as needed. Otherwise,
you're just "flying blind", potentially
wasting time and money when you could be
closing more loans.
Learn More about NetLender Pro Mortgage
Websites
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